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I just recently wished to order canvas prints of some photos and followed a link to a page where it appeared like the company excelled in supplying these. But when I clicked through to the rest of its site, the business had numerous other unassociated printing services, which made me question if they were actually experts in canvas prints.

Part of doing a BMC as explained above is understanding your different target markets. At Flow Communications, for example, we have government customers and business clients. In our context, the government purchasers are normally looking for the best price, while business clients are more worried about quality. A federal government client has a much greater need for compliance and documents; a business customer for capability to get the work done.

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It's never a wild-goose chase to do a SWOT (strengths, weak points, opportunities and risks) analysis on your company, business unit, item or service.  This Article Is More In-Depth  and weaknesses are internal (for instance, a skilled team would be a strength, while bad leadership in a particular location would be a weak point); chances and risks are external (a chance would be a change in tax law that permits you to export a product more inexpensively to a neighbouring nation, while a hazard may be a bad national or international economy).